Call of Duty getting 'innovative new digital platform'

For months, analysts have been predicting that Activision would find some way to insert a subscription model of sorts into Call of Duty. Although Activision Publishing CEO Eric Hirshberg adamantly denied that the company would ever charge for the game's online modes, rumors persisted that the company would be adding some sort of premium tier with extra features a la PlayStation Plus.

Call of Duty's online experience is getting an "innovative new digital platform," says Activision.

Today came the news that something is afoot with Call of Duty's online presence. In a conference call with analysts after today'searnings report, Activision executives announced the formation of an internal studio, Beachhead, to create an all-new online platform for the shooter series.

"Our leadership in online entertainment technology continues to grow, as illustrated by our announcement today of our studio called Beachhead, which is focused solely on the development of an innovative new digital platform and special services for our Call of Duty community," said Activision Blizzard CEO Bobby Kotick. "We believe we are best positioned today to take advantage of retail and digital distribution channels that can collectively deliver content to more players in more places and with better economics than ever before."

He continued, "We've also leveraged our internal platforms to offer audiences choice and convenience through the provision of direct distribution of Blizzard games. We expect to enhance the Call of Duty experience in similar ways with our new digital platform from Beachhead."

Little else is know about the Call of Duty online platform, and Activision executives aren't expounding on the matter. When asked directly by analysts on whether Beachhead's platform would be subscription-based, Activision CFO and COO Thomas Tippl declined comment.